How Every Mother Helps

Every Mother works with hospitals to help improve maternity care practices in support of the Baby-Friendly Hospital Initiative.®

CHAMPS Competency Training 

Every Mother is a project partner with CHAMPS (Communities and Hospitals Advancing Maternity Practices), a division of CHEER (Center for Health Equity, Education, and Research). Every Mother developed curricula to help hospitals with required competency training for Baby-Friendly Hospital® designation. Focus areas include: counseling breastfeeding families, skin-to-skin care, how to breastfeed, hand expression, and safe preparation of infant formula. The training is currently available for Mississippi hospitals participating in the CHAMPS program.  Check out other free resources available through CHAMPS, including archived webinars for hospitals, at


COFFECTIVE Hospital Training Program

Cathy Carothers, Every Mother Co-Director, served as a consultant to to develop a 15-hour training program for hospitals working toward designation as a Baby-Friendly Hospital.® The training can be accessed as online training, integration within a hospital’s learning management system, or as face-to-face in-person. Contact Coffective for more details at



In her consulting role with Coffective, Cathy Carothers, Every Mother Co-Director, assisted in the development of numerous resources for hospitals, provider offices, and community organizations (such as WIC) interested in providing consistent messaging to new families to prepare them for their hospital experience. Resources include free downloadable patient-education materials, as well as laminated counseling tools that address key maternity practices as part of the Baby-Friendly Hospital Initiative.® More details at


Other Resources

Baby-Friendly USA

Guidance for hospitals on the pathway to Baby-Friendly Hospital® designation.

Centers for Disease Control and Prevention

National and state data from the CDC Maternity Practices in Infant Nutrition Care (mPINC) Survey. 

United States Breastfeeding Committee 

Resources, implementation strategies, and activities of organizations and coalitions to improve maternity practices in hospitals.


Training Programs

Every Mother provides training programs for hospitals and health providers who serve new families. Training programs that can be tailored to meet the specific needs of hospitals and organizations that prepare mothers for their hospital experience.



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