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Congratulations New IBCLCs!
IBCLC Day 2010: Wednesday March 3
For celebration ideas and resources: www.ilca.org
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Breastfeeding: The Gold Standard Conference
April 7-9, 2010
New Orleans, LA
For more information :
http://www.lllalmsla.org
/goldstandard/
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International Lactation Consultant Association (ILCA) Conference
July 21-25, 2010
San Antonio, TX
Conference info: www.ilca.org
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EVERY MOTHER, INC. trainings are interactive and fun! They focus on combining the science with practical strategies that are doable in the “real world,” and use a variety of learning styles to enhance learning. Because trainers have both field experience and extensive experience in providing training across the U.S., trainings bring the world to YOU with lots of stories and examples of creative programs being used in a variety of settings. Training programs can be tailored to your unique setting, and new training programs can be developed upon request.

USDA Breastfeeding Programs - click for description
• Using Loving© Support to Build a Breastfeeding-Friendly Community
• Using Loving© Support to Manage Peer Counseling Programs
• Loving Support© Through Peer Counseling

General Motivational Programs - click for description
• Making Meaning of What we Do

The WIC Salon
• Facing changes in your organization?
WIC VENA Preparation - click for description
• Counseling with Both “I”s Open: Building Rapport through the Language of Connection
• Mining for Diamonds: Fun Ways to Develop Critical Thinking Skills
• Moving Toward Change

Counseling and Education - click for description
• Counseling with Both “I”s Open: The Language of Connection
• Making Learning a Laughing Matter
• You Can’t Teach a Sleeping Audience

Breastfeeding Management - click for description
• Answers for the Anxious: Tips for getting through the forst week
• Mother Knows Breast: Helping Mothers Build Confidence in their Milk Supply
• Welcome Baby Softly
• Breastfeeding: Building Connections with New Families
• Going for the Gold: How Support Impacts Exclusive Breastfeeding
• Nothing But Breastmilk:
Empowering WIC Mothers to Exclusively Breastfeed
• Mother Knows Breast: Helping Mothers Build Confidence in Their Milk Supply
Breastfeeding Promotion - click for description
• Creating a Breastfeeding-Friendly Community
• Making it Work: Supporting Employed Mothers with Breastfeeding
• Moving from a Sprint to a Marathon
• Nothing but Breastmilk: Building Rates of Exclusive Breastfeeding
• Peer Counseling: Making a Difference for New Families
• Talking the Talk with Teens
• The Business Case for Breastfeeding
• Tipping the Scales: The Impact of Breastfeeding in Lowering Obesity Rates
• When Disaster Strikes: Breastfeeding in Emergency Situations

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EVERY MOTHER, INC. will provide all the materials needed to apply for continuing education credit. It is the responsibility of the requesting agency to apply for continuing education credits since policies sometimes vary from state to state.

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Costs typically include travel expenses for the trainer(s) and a standard consultation fee, which varies depending on the number of training sessions requested. As part of our mission to serve groups who impact disadvantaged families, EVERY MOTHER, INC. provides a discount for USDA WIC agencies. Costs for multiple “roadshow” training events also receive a daily rate discount. Contact us [link directly to info@everymother.org today for a quote.

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EVERY MOTHER, INC. trainings are flexible, and can be easily adapted to meet the needs of the host organizations, or to fit time constraints. Trainings can be provided as conference sessions, individual day-long workshops or seminars, and multiple “roadshow” training events across various regions of a state. Either one or two trainers can be provided, depending on the type of training desired and the schedule of trainers.

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For the best training date options, plan to book your training as far in advance as possible. The busiest training months tend to be March through September.
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1. Requesting Organization
Contact Every Mother to let us know your training interest and needs. If you have preferred dates, let us know as soon as possible.

2. Every Mother
We are happy to “hold” preferred dates, if requested, for up to 6 weeks while you work out training details. Requests for holding dates must be made in writing.

3. Requesting Organization
Provide conference or training details (city, number of training sessions, training site, recommended hotels, etc.)

4. Every Mother
Provide a QUOTE of estimated expenses based on the training details provided, and negotiate terms with the requesting organization.

5. Requesting Organization
Approve the quote in a written email or letter and process contract or letter of agreement as required by the organization.

6. Every Mother
Sign and return contract or letter of agreement. Book travel. Provide the organization with materials needed to apply for continuing education. Provide electronic copies of handout materials.

7. Every Mother
Provide an outstanding, memorable training program! Submit invoice.
8. Requesting Organization
Process invoice and submit payment within 30 days.

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GENERAL MOTIVATIONAL
Making Meaning of What We Do
This humorous and inspiring look at the reality of life in the “giving” business will help attendees become rejuvenated and refreshed as they learn to set priorities that matter.
Session Length: 1 hour

THE WIC SALON
Facing changes in your organization?
It seems that every day there’s something new to incorporate into our practice. Maybe it’s time for a visit to the WIC (“We Invite Change”) Salon, where the bold FACE IT and EMBRACE IT approach produces makeovers that make a difference. This humorous look at changes uses drama and storytelling to communicate inspiring and practical ways both staff and clients can deal with change.
Session Length: 1 hour

WIC VENA PREPARATION
Counseling with Both “I”s Open: Building Rapport Through the Language of Connection
A fun, highly interactive approach to talking with new mothers from the perspective of both “I”s, or individuals, in the counseling encounter. The single session or day-long workshop focuses on strategies to build “connection before content,” and strategies to unlock powerful motivators of clients, including emotion-based messaging. It also addresses counselor motivations and teaching styles that impact the counseling encounter, and proven rapport building techniques that open clients to positive behavior changes. A wide variety of engaging activities and practice are included.
Session length: 6 hours (or modified for shorter time segments)

Mining for Diamonds: Fun Ways to Develop Critical Thinking Skills
A highly interactive skills-building workshop with fun and engaging activities to develop critical thinking skills, including: habits that hinder thinking, gathering appropriate information, seeing the big picture, and fashioning counseling interventions that make a difference.
Session length: 4 hours (or modified for shorter time segments)

Moving Toward Change
An interactive approach to addressing factors involved in making changes, including why human beings hate to change, an overview of the stages of change, and effective counseling techniques that can be used to move WIC participants toward change.
Session length: 2 hours

COUNSELING AND EDUCATION
Counseling with Both “I”s Open
A fun, interactive approach to talking with new mothers from the perspective of both “I”s, or individuals, in the counseling encounter, with a focus on establishing connection before content. The training includes the underlying emotional triggers that motivate feeding decisions, effective interview techniques, active listening principles, and adult learning principles that make the difference.
Session Length: single 1.5 hour session, 3-hour workshop, or 6-hour
workshop

Making Learning a Laughing Matter
Classes? Fun? Yes, the two can coexist! This lively, interactive session has lots of great tips for teaching classes and support groups your students will long remember!
Session Length: 1.5 hours
You Can’t Teach a Sleeping Audience
A lively look at how to keep your audience awake and engaged, including ways to incorporate humor and powerful storytelling techniques, framing messages so audiences will listen, effective use of audio-visuals, and practical speaking tips that help make your presentations memorable. Applicable for formal presentations, professional inservices, and client classes.
Session Length: 1 hour

BREASTFEEDING MANAGEMENT
Answers for the Anxious: Tips for Getting Through the First Week
Addressing breastfeeding concerns heard most often from new mothers, including: what to do when baby won’t latch; making plenty of milk; and getting through the emotional ups and downs of the first week.
Session Length: 1.5 hours

Mother Knows Breast: Helping Mothers Build Confidence in Their Milk Supply
Real or perceived low milk supply is the primary reason women begin supplements or wean altogether. In this lively session, the mysteries of how the breast makes milk are explained with practical strategies for applying the new anatomy discoveries into effective clinical practices and counseling support. The session also provides creative strategies, games, and visual tools that could be used in classes and counseling to help new mothers feel confident that they can make plenty of milk.
Session Length: 1.5 hours
Welcome Baby Softly
Babies are born ready to connect and learn through their five senses--our
job is to give them the opportunity to do this important work! This session
includes a look at the amazing sense-abilities of the newborn, the science
behind keeping mother and baby together after birth, as well as ways to
empower mothers to welcome their baby softly.
Session Length:1.5 hours

Breastfeeding: Building Connections with New Families
A community training event designed to strengthen the "circle of care"
provided to new families. This program provides healthcare professionals
with the most up-to-date evidenced-based information from the field of
lactation while building collaborative relationships between local
hospitals, WIC, and other community partners who serve new families.
Session Length: 4.0 hours

Going for the Gold: How Support Impacts Exclusive Breastfeeding
Study after study reaches the same conclusion: Breastfeeding's protective
effects continue well into adult life. Research also points to a
dose-response relationship: The more exclusive the breastfeeding, the more
optimal the outcomes. If mothers and babies are going to reach their
potential, exclusive breastfeeding to six months becomes a crucial step
toward that goal. This session will look at the five circles of support
mothers need to put "going for the gold" within reach.
Session Length: 1.5 hours

"Nothing But Breastmilk:
Empowering WIC Mothers to Exclusively Breastfeed"
When it comes to exclusive breastfeeding, mothers on WIC face many barriers.
What support do mothers need so they can avoid starting down the road of
early supplementation? This session explores the factors that impact
exclusive breastfeeding, the difference that "just one bottle" truly makes,
reasons women choose to supplement early, and practical, doable strategies
that build exclusive breastfeeding with a specific focus on mothers on WIC.
Session Length: 1.5 hours

BREASTFEEDING PROMOTION
Creating a Breastfeeding-Friendly Community
This motivational session provides an overview of successful strategies implemented across the U.S. to create a breastfeeding-friendly community. The session explores the use of social marketing principles to plan an effective breastfeeding promotion campaign, principles behind USDA’s WIC National Breastfeeding Promotion program, Loving Support© Makes Breastfeeding Work, and creative strategies to support breastfeeding families, including educating clients, gaining buy-in from staff, healthcare providers, and the community, and using public awareness channels.
Session Length: 1.5 hours

Making it Work: Supporting Employed Mothers with Breastfeeding
Practical, effective strategies to help working mothers continue breastfeeding after returning to work, including addressing special needs of low-wage earners.
Session Length: 1.5 hours

Moving from a Sprint to a Marathon
Practical strategies to help extend the duration of breastfeeding, including: what mothers need to successfully get out of the starting blocks, ways to clear the hurdles, and increasing stamina for the long haul.
Session Length: 1.5 hours

Nothing but Breastmilk: Building Rates of Exclusive Breastfeeding
Factors that impact early supplementation, including the impact of “just one bottle,” reasons women choose to supplement early, and practical, doable strategies that build exclusive breastfeeding among new mothers.
Session Length: 1.5 hours

Peer Counseling: Making a Difference for New Families
The powerful connection formed through breastfeeding “mother to mother support” programs has been found repeatedly in the research to be an effective way to encourage women to breastfeed, and to continue breastfeeding through critical weaning periods. This session highlights findings from national research conducted with WIC and non-WIC agencies across the country as part of the “Using Loving Support© to Implement Best Practices in Peer Counseling” project. The session highlights factors that contribute to the successful implementation and continuation of peer counseling programs.
Session Length: 1.5 hours

Talking the Talk with Teens
Emotional and physical changes that pregnant adolescent mothers typically experience, and practical, effective strategies for providing breastfeeding educational messages, tips for counseling adolescents, and creative classes and support groups for teens.
Session Length: 1.5 hours

The Business Case for Breastfeeding
How to present the “business case” for breastfeeding to employers, including understanding employer barriers to providing breastfeeding support, “business” messages that resonate, and creative outreach strategies. The training is based on research conducted with employers across the country as part of the Maternal and Child Health Bureau project, The Business Case for Breastfeeding.
Session Length: 1.5 hours (single session)
3.0 hours (interactive workshop)

Tipping the Scales: The Impact of Breastfeeding in Lowering Obesity Rates
(Single Session)
Insights into the science linking breastfeeding and lower obesity rates, along with practical, doable strategies that can improve breastfeeding rates.
Session Length: 1.5 hours
Tipping the Scales: The Impact of Breastfeeding in Lowering Obesity Rates
(Day-Long Workshop)
Six one-hour sessions that explore research-driven principles behind each intervention outlined in The CDC Guide to Breastfeeding Interventions, and practical tips for implementing these strategies. Ideal for breastfeeding educators and obesity program staff involved in planning and implementing obesity programs.
Session Length: 6 hours (abbreviated version available for ½ day training)

When Disaster Strikes: Breastfeeding in Emergency Situations
What truly helps in an emergency, supporting breastfeeding families who have been affected by unforeseen emergencies, and how to work with emergency relief workers and agencies in your community to provide support.
Session Length: 1.5 hour conference session
3.0 hour workshop

USDA BREASTFEEDING PROGRAMS
EVERY MOTHER, INC. trainers, instrumental in development of the national WIC breastfeeding trainings below, are available to provide these in your community!
Using Loving Support to Grow and Glow in WIC: Breastfeeding Training for Local WIC Staff
This training is for all WIC Staff to provide them with the knowledge and skills they need to promote and support breastfeeding. This comprehensive program provides evidence-based information along with opportunities to practice new skills in the areas of communication, encouraging exclusive breastfeeding, how the breast makes milk, common breastfeeding concerns, and how to help mothers continue breastfeeding when they are away from their baby. The training can be provided as a “train the trainer” program for those who will be training WIC Staff or it can be provided as direct training of WIC Staff.
Session Length: Varies--14 hours or 2 days (“Train the Trainer”)
24 hours or 3-4 days (direct training for WIC Staff)
Loving Support© Through Peer Counseling
This 2-day intensive “train the trainer” program presents the USDA training program developed specifically for peer counselors. This highly interactive training experience explores effective methods for teaching peer counselors basic breastfeeding principles, addressing common concerns, effective counseling techniques, and how to talk with new mothers from pregnancy through weaning. The training can be provided as a “train the trainer” program for staff who will be training peer counselors, with specific guidelines for how to present the training with new peer counselors. It can also be provided as direct training for peer counselors.
Session Length: 14 hours or 2 days (“Train the Trainer” for staff)
24 hours or 3-4 days (direct training for peer counselors)

Using Loving Support© to Manage Peer Counseling Programs
Peer counseling programs can be effective…and can be sustained! This 1-day workshop is designed for program coordinators who are interested in implementing a peer counseling program in their state or local community. The workshop presents the Food and Nutrition Service peer counseling “model” developed through extensive research with WIC management and direct services staff in all of USDA’s 7 geographic regions across the country. The interactive workshop focuses on strategies for managing a program, recruiting and hiring peer counselors, defining scope of practice, effective supervision techniques, and strategies for building collaborative efforts in the community to support a program.
Session Length: 6 hours or 1 day

Using Loving Support© to Build a Breastfeeding-Friendly Community
USDA’s exciting and highly successful Using Loving Support© to Build a Breastfeeding-Friendly Community project, implemented in 25 States, continues to be available for States or local agencies who want to build a strategic plan for improving breastfeeding initiation and/or duration rates. This community-based training focuses on using social marketing principles to plan and execute a comprehensive, multi-faceted breastfeeding program, and includes: basic social marketing principles, successful examples of breastfeeding program implementations, effective techniques for mobilizing staff, educating clients, implementing public communication programs, outreaching health providers, and gaining buy-in from community groups. It also includes an opportunity for attendees to develop their own community-based strategic breastfeeding program.
Session Length: 14 hours or 2 days

Contact info@everymother.org for more information, to obtain a quote, or to arrange for a training event.

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